Storytelling // Misty Copeland (Under Armour)

Shared and promoted the story of Misty Copeland’s debut in Nutcracker. Took advantage of a partnership with Disney to give back to the community with free movie screenings, which included a surprise visit from Misty. All content was captured and used for the film.

My Role:

• Wrote and published the feature story

• Storyboarded the video story, using a mix of pre-recorded footage and upcoming events

• Provided messaging points for Misty Copeland for interview portion of film

• Worked with a videographer to capture additional content needed

• Provided direction and final approval with videographer as edits were being made

• Developed and executed distribution strategy for internal and external media outreach (pitched, locked in media interviews)

Read the full story here.