Storytelling // Week of Service (Under Armour)

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Written By Amanda Kim

To highlight the renovation efforts of UA teammates during its third annual week of service, I created a news story for the UA Newsroom.

My Role:

  • Wrote the story and gathered updated stats

  • Directed photography / provided shot list (before & afters) / laid out assets

  • Developed and executed a distribution strategy that included internal teammates, community members, and media.

  • Secured live interviews and local coverage through pre-service week pitching.

Read the full story on here.

Amanda Kim https://www.amandasunkim.com
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