Storytelling // International Day of the Girl (Under Armour)
In celebration of International Day of the Girl, I worked with the GiveBack (Philanthropy) team to tell the story of a partner organization - Black Girls Global Exchange - and the impact of this organization on the local community. To tell this story, I highlighted to story of an individual who had a unique role and her own unique story.
My Role:
Worked with the GiveBack team to source the story
Interviewed the subject of the story (Destiny)
Provided initial direction of the story to agency partner for initial draft
Copyedited and finalized written feature story
Developed distribution strategy & pitched to media
Read the full story here.