Internal // Team Agar Speaker Series (Under Armour)
Team Agar – a father/son duo who compete in ironman triathlons – have a special place in UA’s history. We had the opportunity to bring them onto campus for a Teammate Talk (an internal speaker series), which was moderated by ESPN’s Scott Van Pelt. Teammates had the opportunity to meet Johnny and his family and be inspired by their stories. I manage the relationship with the Agars and coordinated their visit, planned the Teammate Talk (including script + messaging for SVP) and arranged internal and external-facing interviews w/ The Agars. Their visit resulted in:
250+ teammates attending the talk live; hundreds more listening in via web-ex
An interview w/ the Agars for the internal teammate weekly House Report
Exclusive content for the MyFitnessPal blog
Coverage on ESPN
A memorable day for teammates; those who helped with the planning said it was “one of their favorite days ever at UA.”
This was an All Company initiative; the Teammate Talk was live for 250+ teammates and available via web-ex and post-event recording; external media, MyFitnessPal community (220+ million people)
