Internal // Launch of Unlike Any (Under Armour)

Prior to the external launch of Under Armour's largest Women's campaign to-date, Unlike Any first launched to teammates on Tuesday, July 18.

The internal launch included a Tuesday morning teammate run, followed by a Teammate Talk introduced by UA Executives Pam Catlett and Adrienne Lofton. Essence Magazine Communications President Michelle Ebanks hosted a candid conversation with world champion sprinter Natasha Hastings, poet Dominique Christina and UA exec ‎Attica Jaques. 

The internal teammate talk dove into the details of the campaign and provided a inside-look to the business strategy, creative execution and more. The discussion provided context and background that only teammates would be privy to, which led to a deeper understanding and connection to the campaign. The event was attended by 200+ teammates and webcast live to teammates globally. The recording of the presentation was also shared to those who were unable to attend live. 

FEEDBACK: 

Thank you!!! It is so powerful!!! Appreciate your help infusing passion and culture to our teammates in the field. They are the eyes, ears and hands out throughout the country in sporting goods stores throughout US. They represent UA at DSG, Academy, Kohl’s. Macy’s and other department stores and need this kind of inspiration and connection back with UA Headquarters. Really appreciate it!!! - UA Field Manager